What is AI search optimization (AEO)?
Answer-engine optimization is the practice of structuring content so AI assistants surface and cite it. Instead of chasing only blue links, you write self-contained, factual answers that a model can lift cleanly and attribute to you — in ChatGPT, Claude, Perplexity, and Google AI Overviews.
It is the new front page. As buyers ask instead of search, being the source the AI quotes is becoming as valuable as ranking first.